“Movember”, the contraction of “mustache” and “November”, is an annual campaign that invites to use of facial hair this month to raise awareness about men’s health.
Just as October is consecrated as the month of the fight against breast cancer, November also has its commitment. Every year the world is growing adherence to Movember, the contraction in English of Mustache (mustache) and November (November): a month where facial hair becomes a symbol of the prevention of male health problems. Also known as No-Shave November, the movement seeks to raise awareness of diseases such as prostate cancer. The testicular and mental disorders, and donate what would be spent in barbershops to organizations that fight against these types of diseases.
“Societies continue to have prostate examinations as a taboo subject, and they ignore the importance of prevention,” says Dr. Nestor Kisilevsky, a specialist in prostate cancer. “Anything that calls attention to raise awareness about a health problem will be positive.”
Movember has been taking place some years ago in 21 countries around the world. It was first celebrated in Melbourne, Australia in 2003 when a group of 30 young people grew their mustaches in support of a friend with prostate cancer. Since 2004, the Movember Foundation began collecting funds to be used to fight this and other types of diseases that affect men.
The initiative spread worldwide by the hand of celebrities such as Brad Pitt, George Clooney, and LeBron James. In Argentina, three Los Pumas players (Creevy, Lavanini, and Cortese) invite you to participate in the movement and become aware of the diseases that affect the male gender.
On the website of the movement in Argentina, you are invited to help through a game. As the levels progress, the game asks for a 15-second advertisement to be displayed in exchange for virtual coins to continue advancing with the challenges. Informational talks are organized with the money that comes to Movember Argentina thanks to advertising.
Beyond the nice campaign, Dr. Kisilevsky recalls that “from the age of 40 you have to have an initial check-up, to be able to catch any complications in time.”